Courtesy of Adams Family
D’Angelo Adams
D’Angelo Adams was on the hunt this past May. He was searching for a sparkly NeeDoh called Dream Drop. The toy was very hard to find. D’Angelo hoped Target would have it. But when he and his mom got to the store, a worker gave them the same answer as always. NeeDohs were sold out.
“People really, really want them,” says the 10-year-old from East Chicago, Indiana.
D’Angelo isn’t the only kid searching for NeeDohs. The squishy sensory toys have been around since 2017. But interest exploded in recent months. Google searches for “NeeDoh” hit an all‑time high in April. Videos of people squeezing the toys spread across TikTok and YouTube.
Before long, some NeeDohs were hard to find. Hundreds of people waited in lines to get their hands on one. Some shipments sold out the same day they arrived in stores.
The simple toy had become the biggest craze of the year.