For the brothers, baking began as a fun hobby using family recipes. When they brought the treats to parties, people loved them and often asked for more.
That gave the Billingsleas an idea. In 2017, the boys asked their parents to help them start a company. The brothers worked together to create a business plan. Their first decision? They had to agree on what to sell. They thought about cakes, but they quickly shifted their focus to cookies.
“In three hours, you can make a lot more cookies than cakes,” explains 13-year-old Joshua.
Once they knew what their product would be, they talked about how much to charge. After researching how much other cookies cost, the boys set lower prices.
Then they brainstormed ways to get the word out about their product. They went door-to-door at first, selling cookies to neighbors. They also created a website and social media pages.